Aaron Suttenfield is a seasoned entrepreneur, business coach, and industry leader with nearly three decades of experience in the green industry. He is the founder and owner of RDS Lawn Care Services, a leading residential lawn fertilization and weed control company based in Charlotte, North Carolina.

After building RDS from the ground up and growing it to serve over 1,500 recurring clients, Aaron has successfully stepped out of the day-to-day operations of the business. Today, RDS operates with a full leadership team in place—allowing Aaron to focus his time on helping other owners achieve the same level of freedom and scalability in their own companies.

As the co-founder of The Lawn Care CEO, Aaron now coaches lawn and landscape business owners nationwide on how to master their numbers, strengthen their leadership, and create systems that drive profitability and independence. His approach combines practical, field-tested experience with a passion for helping others build businesses that last—and lives they love.

When he’s not teaching or coaching, Aaron enjoys mentoring young leaders, boating and mountain biking, and spending time with his wife and family in the Carolinas.

Mel Austria is an experienced accounting professional with a strong foundation in financial reporting, auditing, and bookkeeping, backed by a Bachelor of Science in Accounting.

She built her career through eight years in corporate roles, including Audit Staff, Internal Auditor, and Team Lead Auditor, where she developed a sharp eye for accuracy and financial oversight. She later expanded her experience working as an accountant for a mortgage lending company in Colorado and as a bookkeeper at an accounting firm in Texas.

Mel has supported clients across a range of industries, managing their books and helping maintain clean, reliable financial records. As a Certified QuickBooks ProAdvisor, she brings a high level of precision and consistency to the businesses she works with.

Aaron Suttenfield is a seasoned entrepreneur, business coach, and industry leader with nearly three decades of experience in the green industry. He is the founder and owner of RDS Lawn Care Services, a leading residential lawn fertilization and weed control company based in Charlotte, North Carolina.

After building RDS from the ground up and growing it to serve over 1,500 recurring clients, Aaron has successfully stepped out of the day-to-day operations of the business. Today, RDS operates with a full leadership team in place—allowing Aaron to focus his time on helping other owners achieve the same level of freedom and scalability in their own companies.

As the co-founder of The Lawn Care CEO, Aaron now coaches lawn and landscape business owners nationwide on how to master their numbers, strengthen their leadership, and create systems that drive profitability and independence. His approach combines practical, field-tested experience with a passion for helping others build businesses that last—and lives they love.

When he’s not teaching or coaching, Aaron enjoys mentoring young leaders, boating and mountain biking, and spending time with his wife and family in the Carolinas.

Jennifer Threatt is an accomplished accounting professional with over 20 years of experience, known for helping business owners gain clarity and control over their finances.

She began her career as a college professor, where she spent six years teaching accounting and building a strong foundation in financial principles. She later transitioned into small business accounting, working closely with entrepreneurs to support the setup and growth of their companies.

For the past 11 years, Jennifer has worked as a CFO consultant, providing strategic financial guidance to small and mid-sized businesses. She helps business owners make confident decisions, improve financial performance, and stay on track as they grow.

Outside of her professional work, Jennifer is a dedicated mother of three and places a high value on time spent with her family.

Dan Ralphs is the Co-Founder and COO of The Lawn Care CEO, a leadership expert, and a certified Elite Business Growth Method Facilitator with more than a decade of experience helping business owners build companies that thrive.
 

Over the past 13 years, Dan has coached hundreds of CEOs leading $1M+ organizations, guiding them to establish a clear vision, build high-performing teams, and develop the leadership systems that fuel sustainable growth. His passion lies in helping leaders create companies that care deeply for their people while achieving extraordinary results.
 

Before co-founding The Lawn Care CEO, Dan served as the Dream Manager at Keap, where he spent five years helping team members identify, articulate, and accomplish their personal and professional dreams. He also holds a Master’s Degree in Leadership Education and brings a unique blend of strategic insight and human-centered coaching to every engagement.
 

Dan and his wife have been happily married for 20 years and are the proud parents of five amazing children.

Paula Videña is our marketing manager with a strong background in e-commerce, handling paid ads, KPI tracking, and ongoing performance optimization. She works closely with the team to ensure marketing efforts are guided by data and focused on real results.

Before joining the team, Paula owned and operated multiple e-commerce stores and worked with various clients in the dropshipping space, giving her real-world, hands-on experience across different products, niches, and markets. Through this, she gained a deep understanding of the full e-commerce lifecycle—from product research and store setup to ad testing, scaling strategies, and performance optimization. This background allows her to approach marketing decisions with a business-owner mindset, always considering profitability, sustainability, and long-term growth rather than short-term wins. Alongside this, her family’s landscaping business provided her with insight into how businesses operate beyond the digital space.

With experience on both the ownership and marketing sides of e-commerce, Paula adapts quickly to changing needs and supports growth with practical, data-informed decisions. When she’s off the clock, Paula is all about family, good coffee, and road trips.

Sam Gustin is the founder of Troops Mowing, a growing multi-location residential lawn maintenance company serving communities north of Austin, Texas. As an Army veteran and former staff sergeant in Air Defense Artillery, Sam brings the same discipline, leadership, and commitment to excellence that defined his military service into every aspect of his business.
 

Driven by a clear purpose—to ignite potential—Sam built Troops Mowing around the values of integrity, service, and growth. After successfully expanding the company and developing strong leadership within his team, Sam’s mission has evolved beyond the day-to-day operations. His purpose now is to create generational impact—helping other business owners build scalable, values-driven companies that empower both their teams and their families.
 

Originally from Michigan, Sam now calls Hutto, Texas home, where he lives with his wife and two children. A follower of Christ, he strives to lead with faith, humility, and purpose—creating not only a thriving business but also an environment where people can grow personally and professionally.
 

When he’s not leading or coaching, Sam enjoys spending time with his family and investing in the next generation of leaders.

Miranda Daigneault is a leadership coach, business strategist, and certified Elite Business Growth Method Facilitator with extensive experience coaching over 100+ $1M+ CEO’s across multiple industries. Her expertise spans HVAC, marketing, home cleaning, e-commerce, physical therapy, general contracting, and lawn care — giving her a deep understanding of what drives sustainable business growth.
 

With a proven system for leadership and accountability, Miranda helps owners install the structure and clarity they need to scale confidently and lead teams that perform. Her coaching goes beyond strategy — it’s rooted in the psychology of performance and the belief that great businesses start with great leaders.
 

At The Lawn Care CEO, Miranda works alongside owners to strengthen their leadership, build accountability systems that stick, and create businesses that serve both their goals and their families. Her favorite success stories aren’t just about revenue — they’re about freedom, fulfillment, and owners getting their lives back.
 

Outside of coaching, Miranda finds joy in being a mom to her two magical children, affectionately known as Goose and Joey Bananas.

Via Maturan is the Customer Happiness Lead at The Lawn Care CEO, focused on creating a smooth and positive experience for every client interaction.

With over 10 years of combined experience in banking, finance, team leadership, administrative and technical support, Via brings a well-rounded skill set to the team. She manages customer inquiries, coordinates schedules, and keeps communication organized and on track.

Via is highly skilled in systems, automation, and the technical side of operations, helping streamline processes behind the scenes. Her attention to detail and ability to keep things running efficiently make her a key part of delivering consistent, high-quality service.

Known for her warm and approachable style, Via builds strong relationships with clients and serves as a reliable point of contact for support, questions, and guidance.